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Across the Middle East, business leaders are embracing purpose—not merely as a marketingtool, but as a strategic imperative. From Saudi Arabia’s Vision 2030 to the UAE’ssustainability agenda, the region is transforming: purpose is no longer optional. It isbecoming central to how companies attract talent, build trust, and compete globally. Yet amid this shift, a critical...
Is your business model ready for the future—or is it holding you back?Avoid these 5 costly mistakes that mid-sized companies often make. Mid-sized companies face unique challenges when evolving their business models, particularly in integrating purpose-driven strategies. Here are five critical mistakes that often undermine growth, sustainability, and competitiveness: 1. Disconnecting Purpose from Profit...
Written by: Shemimon Yousef, CEO, Handcraft Business Training (Training Division of ATBC) Being productive is the best way to use our time wisely. In our daily lives, we are very conscious of what we put on our plates. We eat what we enjoy, what benefits our health. This selection is made not only to have...
You can’t steer a parked car Written by: Shemimon Yousef, CEO, Handcraft Business Training (Training Division of ATBC) Even though this resembles to be a technical fact, it holds some key lessons for our life too. For a car to be steered in the direction of our choice, it must be in a...
Written by: Shemimon Yousef CEO, Handcraft Business Training (Training Division of ATBC) It was a regular Sunday and as always, I was planning to laze my day around. But then my wife asked me for a helping hand in her household chores. I was reluctant at first but then I thought of supporting...
Blog Article Written by : Shemimon Yousef CEO, Handcraft Business Training (Training Division of ATBC) In today’s world, a job (commonly used term – work) holds great importance in our life. We aspire to do better and fulfill our dreams and desires, but we seldom ask ourselves what a job actually is and what...
Once-in-a-century opportunity I used to suggest to my friends and clients not to ask business advice from accounting professionals, chartered accountants, or bank managers. It is not because I don’t like them or they are not capable of providing business advice. It is because their perspective towards business is very conservative. Generally, those people have...
അഞ്ച് വർഷം കൊണ്ട് ഒരു ആഗോള ബിസിനസ്സ് എങ്ങിനെ പടുത്തുയ൪ത്താം? ശരാശരി വലുപ്പത്തിലുള്ള ബിസിനസുകൾ പോലും മാനേജു ചെയ്യുന്നതിനു ബുദ്ധിമുട്ടുള്ള ആളുകളെ നാം പലപ്പോഴും കാണാറുണ്ട്. ഈ സാഹചര്യത്തിൽ, ഒരു ആഗോള എന്റർപ്രൈസ് കെട്ടിപ്പടുക്കുന്നതിനെക്കുറിച്ച് സംസാരിക്കുന്നത് യുക്തിസഹമാണോ? അതെ, അതൊരു നല്ല ചോദ്യമാണ്; പക്ഷെ എനിക്ക് ഒരു വിശദീകരണമുണ്ട്. അഞ്ച് വർഷത്തിനുള്ളിൽ ഒരു ആഗോള എന്റർപ്രൈസ് എങ്ങനെ വികസിപ്പിക്കാമെന്ന് ഞാൻ വിശദീകരിക്കുന്നതുവരെ നിങ്ങൾ ക്ഷമയോടെ കാത്തിരിക്കാൻ തയ്യാറാണെങ്കിൽ, ഈ ലേഖനത്തിന്റെ അവസാനം വരെ വായന തുടരുക. നിരവധി...
Quite often, we see people in business struggle to manage average-sized businesses. In this scenario, is it logical to speak about building a global enterprise? Yes, that’s a good question; but I have an explanation. If you are patient till I explain how to develop a global enterprise within a span of five years, continue to read till the end of this article.
The pandemic might have stolen almost a year from the calendar, and most of us, the businessmen, professionals, and employees, are waiting to get this mess over. But is it the right attitude to handle the situation? Are we missing something out? I think we are not handling it right. We need to approach this entire issue in a different way to prepare for the best future we can have. Let me explain why and how.
Copyright by ATBC. All rights reserved.
Copyright by ATBC. All rights reserved.
