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What comes first to our mind when we hear the word ‘superstar’? Most probably the names of successful actors from cinema or successful sports players from any sports with a significant fan base. Successful business persons are never considered superstars irrespective of their successful career, charisma, or philanthropic activities. This phenomenon is seen in most...
How a business plan helps you to avoid losses when starting a business? This article is written by Ms. Vimi, Business Analyst, ATBC. Your Business Plan is your business. It’s a roadmap that gives direction to your business. It documents your vision for the business and how you intend to achieve it. Running a business...
Pitch Deck- Your Gateway to Business Success Article Written by Ms. Vimi, Business Analyst, ATBC. What is a pitch deck and why it is important when starting a business? A pitch deck is a presentation that gives an overview of the business. Also called a start-up deck or slide deck, it is the first communication...
Designed to shine Article Written by Mr. Shemimon Yousef, Partner Consultant, ATBC Deep below the ground, two stones covered in black dirt were once conversing with each other. Stone 1: What a pathetic life we are living, good-for-nothing fellows! What do you say, buddy? Stone 2: I am not sure about what my...
Is 2022 a good year to start a business or to take a business from good to great? Written by Ms. Vimi, Business Analyst, ATBC Many of us must be wondering if it’s the right time to begin a new business after two years of pandemic uncertainty. The great news is – it is never...
Business Trends in 2022 & Beyond The article is written by Mr. Anil Balan (Co-Founder, Splendre EyeMag Pvt. Ltd.)- Senior Associate Consultant, ATBC Industry expected the world to return to normalcy at the start of 2021. Signs were positive with the vaccines starting to roll out, and many executives felt like it would be a...
Collaboration in Crisis- The Path to New, Next and All-time Normal The article is written by Dr. Saji Kuriakose, Director- FIMS, Farook College Senior Associate Consultant – ATBC Crisis happens in every sphere of life. We all must have seen a crisis that happens in a family maybe due to someone’s death, business loss,...
Written by: Shemimon Yousef, CEO, Handcraft Business Training (Training Division of ATBC) Being productive is the best way to use our time wisely. In our daily lives, we are very conscious of what we put on our plates. We eat what we enjoy, what benefits our health. This selection is made not only to have...
You can’t steer a parked car Written by: Shemimon Yousef, CEO, Handcraft Business Training (Training Division of ATBC) Even though this resembles to be a technical fact, it holds some key lessons for our life too. For a car to be steered in the direction of our choice, it must be in a...
Written by: Shemimon Yousef CEO, Handcraft Business Training (Training Division of ATBC) It was a regular Sunday and as always, I was planning to laze my day around. But then my wife asked me for a helping hand in her household chores. I was reluctant at first but then I thought of supporting...
Copyright by ATBC. All rights reserved.
Copyright by ATBC. All rights reserved.
