Most CEOs are familiar with the Triple Bottom Line.
But Quadruple? That’s where the future lies.
QBL adds a powerful missing dimension that turns mid-sized businesses into sustainable, future-proof powerhouses. Curious what the fourth “P” is? Let’s explore…
Dr. Asif Theyyampattil
“Charity can solve a problem temporarily; only business can solve it permanently.” — Prof. C.K. Prahalad
This quote highlights the true role of business: to solve problems in a lasting way. Yet, many businesses today still focus mainly on making money—often ignoring the impact of their actions on people and the planet.
The Quadruple Bottom Line (QBL) framework changes this mindset. It encourages businesses to balance Profit, People, Planet, and Purpose—without sacrificing profitability. Unlike other models that suggest sacrificing profits to serve social causes, QBL demonstrates that long-term success stems from balancing all four areas.
In fact, businesses that embrace QBL tend to perform better over time. They benefit from stronger innovation, loyal customers, and more resilience during challenges—all of which lead to greater and sustainable profitability.
To illustrate, consider a restaurant owner who commits to offering healthy, high-quality food. This purpose drives decisions and earns loyal customers who value quality and care. On the other hand, someone focused only on short-term profits may cut corners and lose trust, risking the business’s future.
Under QBL, charity is not just about donating money after making a profit. Instead, the business itself works to solve problems, support its wider community, and stay financially strong—all at the same time.
Businesses that strike this balance build legacies that last long after their founders. They see purpose and profit not as opposing goals but as partners that drive lasting success.
What do you think?
Do you agree that balancing profit and purpose can open the door to stronger, longer-lasting growth? I’d love to hear your thoughts.
