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Triple Bottom Line Archives - ATBC

December 22, 2025
The Science of Sustained Growth: Why Purpose Beats Short-Term Profit

Short-term profit is tempting, but it can lead to fragile businesses and lost opportunities.Why purpose is the ultimate growth engine for tomorrow’s leaders.   A focus on purpose builds a more resilient and valuable business, while strategies fixated on short-term profit often yield fragile, less competitive organisations. Short-termism—the chase for immediate financial gains—may provide a...

September 4, 2025
Would You Still Be in Business 20 Years From Now?

Dr. Asif Theyyampattil Imagine running a marathon and chasing a sprinter halfway through—would that make sense? Here’s why staying true to your business purpose is the key to long-term success. The pace of change in today’s business environment is relentless. At a recent Walmart technology conference, a speaker noted: “If you’re fully up-to-date this morning but...

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