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Air Deccan and BlackBerry teach us a vital lesson: growth without purpose can be fatal.Here’s what CEOs must know to avoid the same fate. Growth is often celebrated as the ultimate measure of business success. However, when companies prioritise growth at any cost, without a clear business purpose, they risk sacrificing long-term sustainability —...
Profit matters—but it’s no longer enough.Here’s why businesses that ignore purpose risk losing everything in the next decade. Focusing solely on profit is a risky strategy that many medium-sized businesses still follow—often without realising the long-term consequences. When a company prioritises profit above all else, it frequently neglects its broader stakeholders beyond shareholders. Employees, customers,...
Copyright by ATBC. All rights reserved.
Copyright by ATBC. All rights reserved.
