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Want your business to last for generations?Learn why purpose beyond profit is the ultimate key to survival and success. In today’s fast-changing world, longevity for a company isn’t just about survival—it’s about thriving across decades and generations. Achieving true longevity requires more than financial stability; it demands a business model and culture built on...
The biggest mistake CEOs make about purpose?Seeing it as a trade-off with profit. Let’s debunk that myth and redefine purpose-driven business as your strongest business asset. Every individual has a purpose in the lives of those they connect with—sometimes deep, sometimes surface level. Similarly, every company purpose is rooted in addressing a real business...
Imagine running a marathon and chasing a sprinter halfway through—would that make sense? Here’s why staying true to your business purpose is the key to long-term business success. The pace of change in today’s business environment is relentless. At a recent Walmart technology conference, a speaker noted:“If you’re fully up-to-date this morning but take...
Most CEOs are familiar with the Triple Bottom Line, but the future belongs to the Quadruple Bottom Line (QBL). The QBL framework introduces a powerful missing dimension that transforms mid-sized businesses into sustainable, future-proof powerhouses. Curious what the fourth “P” is? Let’s explore… “Charity can solve a problem temporarily; only business can solve it permanently.”...
Copyright by ATBC. All rights reserved.
Copyright by ATBC. All rights reserved.
