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resilient organizations Archives - ATBC

December 26, 2025
Discover why purpose beyond profit is the key to long-term business longevity, resilience, and sustainable success across generations.

Want your business to last for generations?Learn why purpose beyond profit is the ultimate key to survival and success.   In today’s fast-changing world, longevity for a company isn’t just about survival—it’s about thriving across decades and generations. Achieving true longevity requires more than financial stability; it demands a business model and culture built on...

December 15, 2025
Would You Still Be in Business 20 Years From Now?

Imagine running a marathon and chasing a sprinter halfway through—would that make sense? Here’s why staying true to your business purpose is the key to long-term business success.   The pace of change in today’s business environment is relentless. At a recent Walmart technology conference, a speaker noted:“If you’re fully up-to-date this morning but take...

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