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Across the Middle East, business leaders are embracing purpose—not merely as a marketingtool, but as a strategic imperative. From Saudi Arabia’s Vision 2030 to the UAE’ssustainability agenda, the region is transforming: purpose is no longer optional. It isbecoming central to how companies attract talent, build trust, and compete globally. Yet amid this shift, a critical...
Profit alone no longer guarantees business success.Discover how focusing on People, Planet, and Purpose fuels lasting growth. In today’s rapidly evolving business landscape, CEOs face mounting pressure to deliver not just financial returns but to create long-term value for multiple stakeholders. The Quadruple Bottom Line (QBL)—focusing on People, Planet, Profit, and Purpose—offers a holistic...
Imagine running a marathon and chasing a sprinter halfway through—would that make sense? Here’s why staying true to your business purpose is the key to long-term business success. The pace of change in today’s business environment is relentless. At a recent Walmart technology conference, a speaker noted:“If you’re fully up-to-date this morning but take...
Most CEOs are familiar with the Triple Bottom Line, but the future belongs to the Quadruple Bottom Line (QBL). The QBL framework introduces a powerful missing dimension that transforms mid-sized businesses into sustainable, future-proof powerhouses. Curious what the fourth “P” is? Let’s explore… “Charity can solve a problem temporarily; only business can solve it permanently.”...
Copyright by ATBC. All rights reserved.
Copyright by ATBC. All rights reserved.
