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Purpose-led leadership Archives - ATBC

December 15, 2025
Would You Still Be in Business 20 Years From Now?

Imagine running a marathon and chasing a sprinter halfway through—would that make sense? Here’s why staying true to your business purpose is the key to long-term business success.   The pace of change in today’s business environment is relentless. At a recent Walmart technology conference, a speaker noted:“If you’re fully up-to-date this morning but take...

December 12, 2025
Concept illustration of the Quadruple Bottom Line showing Profit, People, Planet, and Purpose as four pillars of sustainable business success.

Most CEOs are familiar with the Triple Bottom Line, but the future belongs to the Quadruple Bottom Line (QBL). The QBL framework introduces a powerful missing dimension that transforms mid-sized businesses into sustainable, future-proof powerhouses. Curious what the fourth “P” is? Let’s explore… “Charity can solve a problem temporarily; only business can solve it permanently.”...

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