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long-term business growth Archives - ATBC

January 1, 2026
Top 5 Mistakes Mid-Sized Companies Make When Designing Business Models

Is your business model ready for the future—or is it holding you back?Avoid these 5 costly mistakes that mid-sized companies often make.   Mid-sized companies face unique challenges when evolving their business models, particularly in integrating purpose-driven strategies. Here are five critical mistakes that often undermine growth, sustainability, and competitiveness: 1. Disconnecting Purpose from Profit...

December 22, 2025
The Science of Sustained Growth: Why Purpose Beats Short-Term Profit

Short-term profit is tempting, but it can lead to fragile businesses and lost opportunities.Why purpose is the ultimate growth engine for tomorrow’s leaders.   A focus on purpose builds a more resilient and valuable business, while strategies fixated on short-term profit often yield fragile, less competitive organisations. Short-termism—the chase for immediate financial gains—may provide a...

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