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Want your business to last for generations?Learn why purpose beyond profit is the ultimate key to survival and success. In today’s fast-changing world, longevity for a company isn’t just about survival—it’s about thriving across decades and generations. Achieving true longevity requires more than financial stability; it demands a business model and culture built on...
Short-term profit is tempting, but it can lead to fragile businesses and lost opportunities.Why purpose is the ultimate growth engine for tomorrow’s leaders. A focus on purpose builds a more resilient and valuable business, while strategies fixated on short-term profit often yield fragile, less competitive organisations. Short-termism—the chase for immediate financial gains—may provide a...
Profit alone no longer guarantees business success.Discover how focusing on People, Planet, and Purpose fuels lasting growth. In today’s rapidly evolving business landscape, CEOs face mounting pressure to deliver not just financial returns but to create long-term value for multiple stakeholders. The Quadruple Bottom Line (QBL)—focusing on People, Planet, Profit, and Purpose—offers a holistic...
The biggest mistake CEOs make about purpose?Seeing it as a trade-off with profit. Let’s debunk that myth and redefine purpose-driven business as your strongest business asset. Every individual has a purpose in the lives of those they connect with—sometimes deep, sometimes surface level. Similarly, every company purpose is rooted in addressing a real business...
Copyright by ATBC. All rights reserved.
Copyright by ATBC. All rights reserved.
