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Imagine running a marathon and chasing a sprinter halfway through—would that make sense? Here’s why staying true to your business purpose is the key to long-term business success. The pace of change in today’s business environment is relentless. At a recent Walmart technology conference, a speaker noted:“If you’re fully up-to-date this morning but take...
Profit matters—but it’s no longer enough.Here’s why businesses that ignore purpose risk losing everything in the next decade. Focusing solely on profit is a risky strategy that many medium-sized businesses still follow—often without realising the long-term consequences. When a company prioritises profit above all else, it frequently neglects its broader stakeholders beyond shareholders. Employees, customers,...
Copyright by ATBC. All rights reserved.
Copyright by ATBC. All rights reserved.
