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business value creation Archives - ATBC

December 18, 2025
How the Quadruple Bottom Line Drives True CEO Success

Profit alone no longer guarantees business success.Discover how focusing on People, Planet, and Purpose fuels lasting growth.   In today’s rapidly evolving business landscape, CEOs face mounting pressure to deliver not just financial returns but to create long-term value for multiple stakeholders. The Quadruple Bottom Line (QBL)—focusing on People, Planet, Profit, and Purpose—offers a holistic...

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