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Benefits of Quadruple Bottom Line Archives - ATBC

December 12, 2025
Concept illustration of the Quadruple Bottom Line showing Profit, People, Planet, and Purpose as four pillars of sustainable business success.

Most CEOs are familiar with the Triple Bottom Line, but the future belongs to the Quadruple Bottom Line (QBL). The QBL framework introduces a powerful missing dimension that transforms mid-sized businesses into sustainable, future-proof powerhouses. Curious what the fourth “P” is? Let’s explore… “Charity can solve a problem temporarily; only business can solve it permanently.”...

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