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Explore meaningful insights, ideas, and reflections on how purpose is redefining the future of global business leadership.
Dr. Asif Theyyampattil
CEO ATBC
Dr. Asif Theyyampattil, Founder of ATBC and a leading voice in Quadruple Bottom Line (QBL) strategy, serves as our Blog Editor. A respected business columnist, podcaster, and sought-after speaker at global events and panels, he curates insights that guide purpose-driven businesses toward sustainable success across People, Planet, Purpose, and Profit.