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It took eighteen years of skepticism, abandoned rounds, and geopolitical posturing, but the “impossible” has finally happened. On January 27, 2026, Prime Minister Narendra Modi and European Commission President Ursula von der Leyen stood side-by-side in New Delhi to announce the conclusion of the India–European Union Free Trade Agreement (FTA). Dubbed the “Mother of All...
Across the Middle East, business leaders are embracing purpose—not merely as a marketingtool, but as a strategic imperative. From Saudi Arabia’s Vision 2030 to the UAE’ssustainability agenda, the region is transforming: purpose is no longer optional. It isbecoming central to how companies attract talent, build trust, and compete globally. Yet amid this shift, a critical...
Transformation isn’t a maybe—it’s a must.Why CEOs need full conviction to shift from profit-only to purpose-driven success. Transitioning from a profit-only mindset to embracing the Quadruple Bottom Line (QBL) model is not a casual experiment—it’s a profound, long-term commitment that requires unwavering conviction from the CEO and the board. Conviction Is Non-Negotiable A CEO cannot...
Is your business model ready for the future—or is it holding you back?Avoid these 5 costly mistakes that mid-sized companies often make. Mid-sized companies face unique challenges when evolving their business models, particularly in integrating purpose-driven strategies. Here are five critical mistakes that often undermine growth, sustainability, and competitiveness: 1. Disconnecting Purpose from Profit...
Want your business to last for generations?Learn why purpose beyond profit is the ultimate key to survival and success. In today’s fast-changing world, longevity for a company isn’t just about survival—it’s about thriving across decades and generations. Achieving true longevity requires more than financial stability; it demands a business model and culture built on...
Short-term profit is tempting, but it can lead to fragile businesses and lost opportunities.Why purpose is the ultimate growth engine for tomorrow’s leaders. A focus on purpose builds a more resilient and valuable business, while strategies fixated on short-term profit often yield fragile, less competitive organisations. Short-termism—the chase for immediate financial gains—may provide a...
Profit alone no longer guarantees business success.Discover how focusing on People, Planet, and Purpose fuels lasting growth. In today’s rapidly evolving business landscape, CEOs face mounting pressure to deliver not just financial returns but to create long-term value for multiple stakeholders. The Quadruple Bottom Line (QBL)—focusing on People, Planet, Profit, and Purpose—offers a holistic...
The biggest mistake CEOs make about purpose?Seeing it as a trade-off with profit. Let’s debunk that myth and redefine purpose-driven business as your strongest business asset. Every individual has a purpose in the lives of those they connect with—sometimes deep, sometimes surface level. Similarly, every company purpose is rooted in addressing a real business...
Air Deccan and BlackBerry teach us a vital lesson: growth without purpose can be fatal.Here’s what CEOs must know to avoid the same fate. Growth is often celebrated as the ultimate measure of business success. However, when companies prioritise growth at any cost, without a clear business purpose, they risk sacrificing long-term sustainability —...
Imagine running a marathon and chasing a sprinter halfway through—would that make sense? Here’s why staying true to your business purpose is the key to long-term business success. The pace of change in today’s business environment is relentless. At a recent Walmart technology conference, a speaker noted:“If you’re fully up-to-date this morning but take...
Copyright by ATBC. All rights reserved.
Copyright by ATBC. All rights reserved.
