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Dr. Asif Theyyampattil The biggest mistake CEOs make about purpose? Seeing it as a trade-off with profit. Let’s debunk that myth and redefine purpose as your strongest business asset. Every individual has a purpose in the lives of those they connect with—sometimes deep, sometimes surface level. Similarly, every company exists to address a problem. Whether...
Dr. Asif Theyyampattil Imagine running a marathon and chasing a sprinter halfway through—would that make sense? Here’s why staying true to your business purpose is the key to long-term success. The pace of change in today’s business environment is relentless. At a recent Walmart technology conference, a speaker noted: “If you’re fully up-to-date this morning but...
Dr. Asif Theyyampattil Air Deccan and BlackBerry teach us a vital lesson: growth without purpose can be fatal. Here’s what CEOs must know to avoid the same fate. Growth is often celebrated as the ultimate measure of success for businesses. However, when companies prioritise growth at any cost, without a clear purpose, they risk sacrificing...
Dr. Asif Theyyampattil Profit matters—but it’s no longer enough. Here’s why businesses that ignore purpose risk losing everything in the next 10 years. Focusing solely on profit is a risky strategy that many medium-sized businesses still unknowingly follow. When a company prioritises profit above all else, it often neglects broader stakeholders beyond shareholders. Employees, customers,...
Most CEOs are familiar with the Triple Bottom Line. But Quadruple? That’s where the future lies. QBL adds a powerful missing dimension that turns mid-sized businesses into sustainable, future-proof powerhouses. Curious what the fourth “P” is? Let’s explore… Dr. Asif Theyyampattil “Charity can solve a problem temporarily; only business can solve it permanently.” — Prof. C.K. Prahalad...
What comes first to our mind when we hear the word ‘superstar’? Most probably the names of successful actors from cinema or successful sports players from any sports with a significant fan base. Successful business persons are never considered superstars irrespective of their successful career, charisma, or philanthropic activities. This phenomenon is seen in most...
Present is Future The article is written by Mr. Shemimon Yousef, CEO, Handcraft Business Training (Training division of ATBC) Yesterday is history, tomorrow is a mystery, but today is a gift. That’s why it is called the present. A very inspirational quote by Eleanor Roosevelt. Like me, you might have read this quote and been...
How a business plan helps you to avoid losses when starting a business? This article is written by Ms. Vimi, Business Analyst, ATBC. Your Business Plan is your business. It’s a roadmap that gives direction to your business. It documents your vision for the business and how you intend to achieve it. Running a business...
Pitch Deck- Your Gateway to Business Success Article Written by Ms. Vimi, Business Analyst, ATBC. What is a pitch deck and why it is important when starting a business? A pitch deck is a presentation that gives an overview of the business. Also called a start-up deck or slide deck, it is the first communication...
Designed to shine Article Written by Mr. Shemimon Yousef, Partner Consultant, ATBC Deep below the ground, two stones covered in black dirt were once conversing with each other. Stone 1: What a pathetic life we are living, good-for-nothing fellows! What do you say, buddy? Stone 2: I am not sure about what my...
Copyright by ATBC. All rights reserved.
Copyright by ATBC. All rights reserved.
