Dr. Asif Theyyampattil
Profit matters—but it’s no longer enough.
Here’s why businesses that ignore purpose risk losing everything in the next 10 years.
Focusing solely on profit is a risky strategy that many medium-sized businesses still unknowingly follow. When a company prioritises profit above all else, it often neglects broader stakeholders beyond shareholders. Employees, customers, suppliers, the environment, and even future generations become afterthoughts—valued only when they serve immediate financial interests, not out of genuine care or respect.
Most of these businesses operate with an owner- or management-centric mindset. True transformation begins when leaders recognise everyone involved as stakeholders, fostering transparent communication and mutual respect. This shift alone can create a healthier, more sustainable organisational culture.
A company that identifies its true purpose experiences a fundamental change in perspective. Instead of obsessing over competitors, it focuses relentlessly on its mission and contribution. This purpose-driven focus becomes a competitive edge, positioning the company as a market leader rather than a follower.
For example, one of our clients, a general healthcare provider, concentrated entirely on their speciality. They invested heavily in academic advancement and built every system around their core strength. Over time, this purposeful dedication turned them into a sought-after brand in their segment—so much so that competitors now watch them with both envy and respect.
In contrast, profit-only models often foster stressful work environments, where peace of mind and creativity suffer. Leaders often push for speed and quick returns, which can lead to burnout and a loss of sight of the bigger picture. Given the inevitable market corrections ahead, staying grounded in purpose offers both focus and resilience, preparing businesses to seize opportunities when others lose their balance.
The takeaway? Profit alone is no longer a viable strategy for lasting success. Purpose-driven companies thrive by striking a balance between profit and long-term value for all their stakeholders, unlocking sustainable growth and authentic market leadership.
What’s your experience?
Do you agree that purpose is the differentiator for businesses facing tomorrow’s challenges? I’d love to hear your views.
