• Integrity and Transparency: We believe in being intensely honest with our clients, fostering trust through transparency and open communication in all our relationships.
• Adherence to Ethical Standards: We will work only with organisations that promote high ethical standards and will not willingly work with those involved in unethical practices or illegal actions.
• Sustainability Commitment: We support long-term sustainable business models that put the well-being of our planet and future generations ahead of excessive beneficial gains.
• Health and Environmental Stewardship: We will not work with businesses whose products or services harm individual health or the environment. We ensure that our merchandise offers many social benefits to help promote society.
• Triple Bottom Line Focused: We appreciate and encourage businesses that evaluate their success using the principles of the triple bottom line—people, planet, and profits.
• Ethical Funding: We emphasise alternative capital that promotes fairness and sustainability. We do not endorse interest-based financing, as this can lead to unfair practices.
• Community-Focused: We will exclusively work with businesses that support their local community, help create social equity, and protect our environment as a healthier place to live.

ATBC is a business strategy consulting firm that develops business plans and strategies focused on ethical business practices and profitability. We’re based in Dubai with a presence in India and the UK, enabling us to provide businesses in different sectors with increased access to expertise and intellectual resources. We view an organisation’s primary reason for existence as profitable growth. However, you can improve results by blending ethical business practices with your overall strategy. It will also add value to your brand and deliver compelling customer propositions.

Our extensive experience across diverse markets in the Middle East, India, and other parts of the world allows us to offer relevant and impactful insights and strategies. We invite you to connect with us at ATBC to discover how we can help you unlock your business’s full potential while embracing a responsible approach that enhances profitability and contributes positively to the communities you serve.

• To establish a performance improvement facility for existing businesses to support their growth plans, problems solving efforts, and diversification strategy.
• To institute a facility to provide scientifically prepared business reports, including Business plans, Feasibility studies, Market Surveys, and DPR.
• To use software technology, artificial intelligence, and machine learning to unlock features that enable better productivity and efficiency of business organizations.
• To constitute an investment fund that supports potential entrepreneurial ventures to scale using capital from native investors.
• To establish a network of legal support centers for SME that enables them to concentrate on the active part of a business and to overlook passive requirements.
• To organize business events and various other content creation & delivery initiatives mainly designed for SME.
• To incorporate a business training company that focuses on HR development for the employees working in the SME sector. Also, to support the HR requirements of the industry by providing trained resources.
• To launch a media/events company that caters to the particular requirement of companies in the SME sector.
• To found an SME Business Park that will have every facility to convert an aspirant entrepreneur to a successful entrepreneur.